Welcome!
This is the first issue of the Curva
Report, a quarterly update on the ground-breaking research
conducted by Curva and Associates. C&A is a certified
minority business enterprise with expertise in education,
health and human services, survey and marketing research,
international development, and lobbying. Read on to learn
more about fascinating work C&A performed recently and
visit our site at www.curvaconsulting.com.
Featured
News: C&A is Getting Noticed
Two of Curva & Associates'
recent projects attracted national attention. Both helped
evaluate and improve programs aimed at keeping kids
from smoking.
Teacher
Magazine, a publication covering K-12 education,
featured "The Artful Truth" as its May/June 2002 cover
story.  The
curriculum, developed by the Florida Tobacco Pilot Program
with the Wolfsonian Museum at Florida International
University, teaches middle school students "visual literacy"
in reading tobacco ads. In the program, kids learn to
see through hip advertising images to the hidden messages
and assumptions underneath. They also uncover what tobacco
companies leave out of their ads. Armed with this new
knowledge, the students design their own visuals that
tell the real story. The evaluation produced by Curva
& Associates was cited as showing that students
both increased visual literacy skills and decreased
smoking rates after participating in the Artful Truth
program.
More
National Notice
The
CDC heralded Curva's findings: Research completed by
Curva and Associates was recently cited by the Centers
for Disease Control.
Their publication, "The Tobacco-Free Sports Playbook:
Pitching Healthy Lifestyles to Youth, Teams, and Communities"
is directed at public health departments, youth coaches
and school administrators across the country. In a section
called, "Best Offense is a Good Evaluation" the handbook
pointed to evaluations conducted by C&A of two programs.
The American Heart Association Youth Fitness and Tobacco
Education/Prevention Program, and an initiative developed
by the Florida Department of Health and Florida State
University were both found effective.
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